Featured Product: The Mulry Method Platform

When Ray Mulry contacted me to help him get his project together, he'd already been working on it for over 20 years.

For nearly 50 years he had been working with the material he wanted to post online. He was full of ideas and unfortunately, he'd had no one to really rein him in. His ideas and projects had spread across 9 different sites, each with their own branding, and not all of them functioned properly.

Process

To assess exactly what he wanted to accomplish, I analyzed all existing materials in depth.

Mr. Mulry had a corporate-focused (though not exclusively corporate) wellness training program supported by a book, a web application, a library of training videos, an audio relaxation program, and more. Some of it functioned, some didn't. None of the sites shared logins or user accounts. Though ultimately the message sounded more or less the same across the sites and assets like his online book or his "PCI" web application, as a user everything felt confusing, overwhelming, and disjointed.

I put together an overall strategic analysis to provide direction.

Ultimately, the enterprise needed a clear concept with a brand to bring it all together. What he had was a method, so I suggested he consolidate under the name, "The Mulry Method". That gave us a direction, and a conceptual framework to put everything "under one roof". We then went to work on a corporate identity using that name, and a tagline that described his service offerings in light of his own goals.

At this point I conducted a thorough User Experience analysis, and designed a single site which integrated all the components of his method. Perhaps most importantly, it enabled users to have a single account to manage all their services. I brought in a colleague to design the new logo for the new identity, and another colleague to help me rebuild a 20+ year-old Java application (the "Personal Concerns Inventory", or "PCI"), and I built a new site with the updated branding and a modern infrastructure that included management and marketing tools, a social media marketing plan, and a completely revamped experience for users. On my request the client wrote articles for the site's new blog which dove deeper into the history, purpose, and science behind the method, which I optimized for SEO.

Outcome & Impacts

Ray was ecstatic to have all his work online and functioning, with a clarity he'd been working towards for decades. Tragically, he passed away shortly after launch. His descendants are continuing his work, and have recently launched a new, scaled-down version of the method. They engaged me to build a Wordpress Plugin for one of the core components of the method, called the "Personal Concerns Inventory".

External Sources

Logo Design: Lynn Rawden

Java Engineering: Peter Jacobson & Charles Sunday